"How Do You Do?" Tour

Client: Keds for Mr Youth

Role: Words

AD: Sweta Patel

| experiential |


“As people go through identity crises, so do the brands,” Ms. Kohler said, adding that one of the goals of the campaign was to “awaken people to the fact that it is an iconic brand.” 

A Campaign to Introduce Keds to a New Generation, New York Times, Feb. 22, 2011