Ford — COURTNEY FARRELL // words + ideas

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Fiesta Test Drive Tour

Client: Ford Motors for Mr Youth
Role: Words + Ideas
AD: Kate Goldsmith
*| **experiential** | **digital** | **social** |*

Focus "Summer Fordcast" Tour

Client: Ford Motors for Mr Youth
Role: Words + Ideas
AD: Kate Goldsmith
*| **experiential** | **digital** | **social** |*

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"Mothers are more creative than anyone at finding strategic, ingenious, innovative, disruptive, highly creative ways to persuade humans to do things they had no intention of doing. Our industry is looking for creativity in all the wrong places. Mothers are the best creatives there are."

- Cindy Gallop

words + ideas by courtney farrell // 2018