Burrow — COURTNEY FARRELL // words + ideas

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NYC OOH Launch Campaign

Client: Burrow
Role: Words + Ideas
AD: Sammie O'Sullivan
*| **outdoor** |*

"Mothers are more creative than anyone at finding strategic, ingenious, innovative, disruptive, highly creative ways to persuade humans to do things they had no intention of doing. Our industry is looking for creativity in all the wrong places. Mothers are the best creatives there are."

- Cindy Gallop

words + ideas by courtney farrell // 2018